ted f. dahlstrom
|
Port Orchard, wa
|
summary of qualifications
- Highly skilled writer and communications strategist with a demonstrated history of architecting and delivering impactful messaging in the private sector, government, and nonprofit arenas
- Direct experience writing and editing copy and long-form content for multiple websites, managing programs and initiatives, directing public relations strategies, coordinating internal & external communications planning and strategy, issue advocacy, research, and project management. Effective at reaching and engaging diverse constituents at all levels in a highly effective manner
- Trusted partner and strategic advisor to executive leaders, corporate officers, elected officials, and media professionals
- Skills and Competencies
- Writing • Editing • Research
- Content Management System (CMS) Administration • Content Development • SEO Optimization
- People & Team Management • Stakeholder Engagement • Cross-Functional Leadership
- Internal & External Communications Strategy • Public Relations • Advocacy • Media Relations • Public Affairs
- Events Management • Operations • Project Management • Compliance
work experience
BETTER COLLECTIVE
Port Orchard, WA
February 2023 - Present
SEO Performance Editor
Content Management System (CMS) Administration • Team Leader • Copywriting
June 2022 - February 2023
Commercial & Evergreen Content Manager
WordPress Administration • Writing & Editing • Copywriting
In a newly created role, I worked remotely to manage the extensive portfolio of web pages within RotoGrinders, FantasyLabs, and Scores And Odds.
January 2021 - June 2022
Content Marketing Writer
Writing & Editing • Content Strategy & Development • Research • WordPress Administration
Working remotely, seamlessly collaborated with colleagues worldwide to build content pages throughout the Better Collective digital portfolio, including Sportshandle.com, ScoresandOdds.com, USBets.com, Rotogrinders.com, and several state-specific sites
GALLATIN PUBLIC AFFAIRS
Seattle, WA
September 2019 - November 2020
Associate
Project Management • Communications & Public Affairs Strategy • Research
Seamlessly delivered superior client service for multiple high-profile organizations. Provided strategic public affairs counsel to high-level company executives. Specific responsibilities included media pitching and story placement, writing, editing, research, message development, media relations, state-level government affairs engagement, legislative and media tracking, political analysis, social and digital media strategy, and operations management for a diverse client base.
INDEPENDENT CONSULTANT
Seattle, WA
2014–2019
Communications • Media Strategy • Project Management
Directed creation and execution of multi-platform communications solutions as strategic partner to client C-level executives as independent consultant. Partnered with clients to conceptualize, write, and deliver messaging to key internal and external stakeholders via full spectrum of integrated content, media plans, programs, presentations, press releases, collateral, web, social media, branding, and other content. Notable account engagements:
OPTIONS CLEARING CORPORATION
Washington, DC
2009–2014
Manager – Government Relations
Communications Outreach Strategy • Legislative Affairs • Advocacy • Compliance
Played central role in definition and execution of advocacy vision for world's largest equity derivatives clearing organization. Architected end-to-end outreach and advocacy solutions through leadership in shaping and delivery of internal/external messaging strategy; communication with legislators, staff, constituents, and other stakeholders on legislative and regulatory matters; creation of newsletters, memoranda, educational materials, and official correspondence; events; compliance reporting; and coordination of outside consultants.
FORWARD WASHINGTON FOUNDATION
Bellevue, WA
2007–2008
Executive Director
Operations Strategy • Non-profit Management • Communications & Public Relations
Managed strategy, day-to-day operation, and OPEX budget of nonpartisan educational foundation building awareness of state-level issues impacting small businesses in role reporting directly to the President. Directed messaging strategy, increasing foundation profile via leadership in communications architecture, public and media relations, handling of press inquiries, and other integrated multi-platform strategies.
UNITED STATES CONGRESS
Washington, DC
2001–2007
Legislative Assistant – Office of Rep. Judy Biggert
Legislative Aide – Office of Sen. Mike Crapo
Writing and Research • Message Development • Public Policy
As a policy advisor, directly supported lawmakers in administration of political process via support in areas of communication, administration, policy research, and constituent relations. Served as point on matters of several high-profile issues, including financial services, housing, and transportation. Met with constituent groups, drafted speeches and briefing memos, developed talking points, shaped legislation, and promoted office agendas and programs.
Port Orchard, WA
February 2023 - Present
SEO Performance Editor
Content Management System (CMS) Administration • Team Leader • Copywriting
- As a part of the SEO & Content Lead team, administer SEO best practices across company-owned websites, including Action Network, FantasyLabs, VegasInsider, RotoGrinders, SportHandle, and Scores And Odds. Create and manage content to build brand awareness and execute strategic priorities developed by colleagues.
- Develop workflows that sync communication and content development to ensure SEO and SERP metrics are met and exceeded. Manage a team and coordinate the work of outside freelance writers.
- CMS platforms utilized: SurferSEO, ChatGPT, Trello, OctoberCMS, ButterCMS, AirTable, Slack, Google Suite, and WordPress
June 2022 - February 2023
Commercial & Evergreen Content Manager
WordPress Administration • Writing & Editing • Copywriting
In a newly created role, I worked remotely to manage the extensive portfolio of web pages within RotoGrinders, FantasyLabs, and Scores And Odds.
- Using AirTable, Google-based applications, and Slack, I collaborated with colleagues worldwide to identify, prioritize, and execute needed updates.
- I managed the work of freelance writers in addition to researching, writing, and publishing original content utilizing SEO best practices to ensure brand compliance and optimize organic results for identified keywords (KWs).
- Copywriting responsibilities included quickly drafting relevant and engaging copy for 2-8 500-word promotional articles per week. The promo articles incorporated identified KWs along with SEO best practices and are related to upcoming high-profile sporting events. The published articles regularly appear in the Google News carousel, leading to several hundred page views each depending on the event.
- Independently managed editorial calendar of promotion articles related to the 2022 World Cup. Created editorial strategy designed around two dozen original promo articles, spread out across the four-week tournament. Optimized SEO and drafted original content that resulted in up to 100 customer (reader) conversions, generating substantial revenue for the company in an entirely new business line.
January 2021 - June 2022
Content Marketing Writer
Writing & Editing • Content Strategy & Development • Research • WordPress Administration
Working remotely, seamlessly collaborated with colleagues worldwide to build content pages throughout the Better Collective digital portfolio, including Sportshandle.com, ScoresandOdds.com, USBets.com, Rotogrinders.com, and several state-specific sites
- Utilized leading CMS platforms, including WordPress, AirTable, Surfer SEO, Google-based applications, and Slack
- Independently researched, drafted, and edited 3,000 - 4,000 words of original content weekly
- Designed WordPress-based page layouts and strategically incorporated content to optimize Google functionality and SEO
- Edited and formatted work of freelance writers and colleagues, ensuring accuracy and brand compliance
GALLATIN PUBLIC AFFAIRS
Seattle, WA
September 2019 - November 2020
Associate
Project Management • Communications & Public Affairs Strategy • Research
Seamlessly delivered superior client service for multiple high-profile organizations. Provided strategic public affairs counsel to high-level company executives. Specific responsibilities included media pitching and story placement, writing, editing, research, message development, media relations, state-level government affairs engagement, legislative and media tracking, political analysis, social and digital media strategy, and operations management for a diverse client base.
INDEPENDENT CONSULTANT
Seattle, WA
2014–2019
Communications • Media Strategy • Project Management
Directed creation and execution of multi-platform communications solutions as strategic partner to client C-level executives as independent consultant. Partnered with clients to conceptualize, write, and deliver messaging to key internal and external stakeholders via full spectrum of integrated content, media plans, programs, presentations, press releases, collateral, web, social media, branding, and other content. Notable account engagements:
- GradFin - Worked closely with CEO of student loan refinancing provider on 360º communications strategy architecture. Created templates for B2B/B2C messaging, including briefings, media kit, social media strategy, and press releases. Authored white paper, articles, fact sheets, and research projects.
- Magnolia Cooperative Preschool - Conducted a comprehensive communications audit, created interview and survey models with proposed questions, analyzed existing communications systems and organizational structure, recommended improvements to digital media strategy, troubleshoot and managed Wordpress-based website, and advised senior leadership on operations strategy.
OPTIONS CLEARING CORPORATION
Washington, DC
2009–2014
Manager – Government Relations
Communications Outreach Strategy • Legislative Affairs • Advocacy • Compliance
Played central role in definition and execution of advocacy vision for world's largest equity derivatives clearing organization. Architected end-to-end outreach and advocacy solutions through leadership in shaping and delivery of internal/external messaging strategy; communication with legislators, staff, constituents, and other stakeholders on legislative and regulatory matters; creation of newsletters, memoranda, educational materials, and official correspondence; events; compliance reporting; and coordination of outside consultants.
- Partnered internally to build and implement cohesive communications vision. Developed messaging strategy supporting corporate mission and agenda in legislative and public spheres.
- Strengthened messaging impact via external communications strategies. Attended hearings, monitored external political climate, interfaced with government officials, and synthesized findings into actionable briefings.
- Collaborated with Communications team on origination of content. Led creation of communications architecture and messaging cadences for both traditional and digital platforms.
- Streamlined and unified internal messaging via creation of monthly industry government relations newsletter. Built editorial plans, met with employees and external audiences to gather information for communication and advocacy campaigns, curated content, and produced articles highlighting key developments.
- Established a network of key working relationships. Served as a trusted resource while interacting with elected officials, subject matter experts, regulatory staff, and industry professionals.
- Elevated organizational commitment to compliance. Coached internal executives and other stakeholders on best practices, and directed completion of complex compliance reporting and official filings.
- Program managed execution of educational seminars, congressional briefings, and social events. Orchestrated initial planning, scheduling, communications, logistics, vendors, and run-of-show.
FORWARD WASHINGTON FOUNDATION
Bellevue, WA
2007–2008
Executive Director
Operations Strategy • Non-profit Management • Communications & Public Relations
Managed strategy, day-to-day operation, and OPEX budget of nonpartisan educational foundation building awareness of state-level issues impacting small businesses in role reporting directly to the President. Directed messaging strategy, increasing foundation profile via leadership in communications architecture, public and media relations, handling of press inquiries, and other integrated multi-platform strategies.
- Wrote press releases, media responses, policy papers, issue briefs, and other official communiques.
- Secured coverage in major print and online publications. Cultivated relationships with editors, journalists, and columnists, producing high-value copy placement.
- Directed 12-city “Idea Bank” statewide town hall tour. Developed schedule, coordinated visits, booked venues, generated community awareness, promoted events, and secured attendees.
UNITED STATES CONGRESS
Washington, DC
2001–2007
Legislative Assistant – Office of Rep. Judy Biggert
Legislative Aide – Office of Sen. Mike Crapo
Writing and Research • Message Development • Public Policy
As a policy advisor, directly supported lawmakers in administration of political process via support in areas of communication, administration, policy research, and constituent relations. Served as point on matters of several high-profile issues, including financial services, housing, and transportation. Met with constituent groups, drafted speeches and briefing memos, developed talking points, shaped legislation, and promoted office agendas and programs.
- Represented office at events, meetings, hearings, and briefings. Spoke on behalf of Members in official capacity while meeting and interacting with company and trade association executives, labor unions, and constituent groups.
- Championed successful ratification of SAFETEA-LU transportation reauthorization bill. Worked with communities to identify needed transportation-related improvements, and partnered with committee staff to secure $75M in funding for transportation and public works projects throughout Idaho.
education
Gonzaga University
University of Washington Professional and Continuing Education
University of Montana
- M.A. - Communication and Leadership Studies
- 4.0 GPA
- Member of Lambda Pi Eta National Communication Association Honor Society
University of Washington Professional and Continuing Education
- Certificate in Public Relations and Strategic Communication
University of Montana
- B.S. - Business Marketing / Political Science Minor
volunteer activities
Refugee Women's Alliance - Seattle, WA
Jewish Family Services - Seattle, WA
Catholic Community Services - Seattle, WA
- Created strategic communication plan for immigrant-focused community outreach program
Jewish Family Services - Seattle, WA
- Volunteered weekly for the Food Bank division
Catholic Community Services - Seattle, WA
- Volunteered weekly for the Volunteer Chore Services division